![]() Some fishing industry executives told NPR that they are getting roughly 10 percent more for their MSC-labeled products than for seafood that's not certified sustainable. Brownstein says Whole Foods charges more for some of its seafood labeled "certified sustainable," although she wouldn't give numbers. ![]() If they buy MSC-labeled seafood, they may be paying a premium. The poll by Truven Health Analytics found that almost 80 percent of the people who eat seafood regularly said it is "important" or "very important" that their seafood is sustainably caught. That makes it the most widespread and best-known rating scheme around the world.Ī recent survey of 3,000 Americans, conducted on behalf of NPR, suggests that a majority of consumers want to feel good about the seafood they buy. The MSC reports it has labeled roughly 8 percent of the global seafood catch, worth more than $3 billion. The Blue Ocean Institute has a similar system. The Monterey Bay Aquarium labels products like a traffic light - green, yellow or red - to urge shoppers to buy or avoid a particular fish. Other groups have devised ranking systems for seafood. Brownstein cites a 2012 United Nations report that warned that almost 30 percent of the world's wild fisheries are "overexploited," and more than 57 percent of wild fisheries are "at or very close" to the limit. ![]()
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